Robert’s first book explores the area of building competitive advantage. A position every management team desires over its competition. To create a competitive advantage a carrier must develop capabilities that are unique, applicable to a wide range of markets, and difficult to replicate. Robert guides the reader in understanding what a competitive advantage is and how to create a competitive advantage over your competition. The good news is once you gain a competitive advantage based on the three elements above you keep it for a long time!
A must read for a leader is Chapter 2, The Barrier of Complexity. Readers have commented to Robert that he must have wrote that chapter for them because it described their situation perfectly.
The Formula also has a workbook for the reader to self-teach.
“A leader must make the personal commitment to continue to learn and grow to maintain a high level of achievement. The operating environment is always moving to a higher and more complex level. As a leader, if you do not make that commitment, your value to your organization will begin to diminish”. Robert Sullivan
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“As a college football coach I learned the importance of becoming a student of the game. I learned I have to prepare, teach, and coach my players well, because no matter how bad the game is going on Saturday, as a coach you can’t step on the field and play the game for them. The same logic applies to leaders of a company with their employees”. Robert Sullivan